t-shirt by F1RST T1ME

INSPIRED & APPROVED BY WILLIE NORRIS HERSELF.

ONLY 111 OF THESE PROJECTS ARE AVAILABLE FOR PURCHASE.

A PHYSICAL & DIGITAL DOWNLOADABLE VERSION OF THE MIXTAPE “WHENEVER I POP” WILL BE GIVEN AS A COMPLIMENTARY GIFT ALONG WITH EVERY SHIRT.

ALL PROFITS MADE FROM THIS PROJECT WILL BE DONATED TO CLAIRE HEUREUSE COMMUNITY CENTER LOCATED IN SOUNDVIEW, THE BRONX.

F1RST T1ME APPROACHED WILLIE NORRIS; DESIGN DIRECTOR OF BROOKLYN BASED MENSWEAR BRAND OUTLIER AND HOMOSEXUALITY’S LARGEST PROMOTER; TO CREATE THE GRAPHIC DESIGN FOR HIS FIRST MIXTAPE TITLED “WHENEVER I POP.” WILLIE NORRIS INSTEAD APPROACHED F1RST T1ME WITH THE SAME IDEA; TO UTILIZE HER INTELLECTUAL PROPERTY AND TO CREATE A “PERFECT BOOTLEG” OF HER WORK. F1RST T1ME BUILT FROM THE GROUND UP THE FOUNDATION OF THIS PROJECT’S VISUAL REPRESENTATION, UTILIZING HIS EXTENSIVE PERSONAL COLLECTION OF WILLIE NORRIS’ WORK THROUGHOUT THE YEARS AS REFERENCE. GAINING APPROVAL FROM WILLIE HERSELF; F1RST T1ME PRESENTS THE “WILLIE NORRIS INSPIRED & APPROVED MIXTAPE SHIRT.”

A FIRST IN THE FASHION INDUSTRY; A BOOTLEG APPROVED FOR DISTRIBUTION DIRECTLY FROM THE ORIGIN OF THE SOURCE MATERIAL. A CONCEPTUAL TAKE ON THE FAKE MERCHANDISE WE PURCHASE OFF THE STREETS; TO ACCOMPANY A COLLECTION OF SONIC SIGNATURES ONLY FOUND IN THE STREETS.

THE FRONT OF THE SHIRT DISPLAYS A SPOKEN WORD FOUND IN THE OUTRO OF THE MIXTAPE IN F1RST T1ME’S FONT OF CHOICE, OVER AN OFFSET WILLIE NORRIS RED BOX. TRUE TO THE NATURE OF WILLIE’S TEXT FORMATTING, THE FIRST LINE OF TEXT RUNS ACROSS THE COLLAR OF THE SHIRT. THE BACK OF THE SHIRT DISPLAYS F1RST T1ME’S IMMEMORIAL LOGO; A CLOCKFACE WITH ONLY THE NUMBER 1 DISPLAYED AND CIRCLED; A HOMAGE TO MARTIN MARGIELA’S NUMBERED LOGO TAG.

WILLIE NORRIS UNDERSTANDS THE PROVISIONALITY OF THE BODY; F1RST T1ME STYLISTICALLY CHOSES OVERSIZED PIECES. AS A RESULT, THE SHIRT ONLY COMES IN TWO SIZES; XL (OVERSIZED) & XXL (ARTISANAL).

IN COLLABORATION WITH EVERYBODY.WORLD; ECO-FRIENDLY & SUSTAINABLE LOS ANGELES BASED APPAREL MANUFACTURER; EVERY SHIRT IS MADE FROM 100% UNBLEACHED, UNDYED, RECYCLED COTTON.

SEEN HERE ON F1RST T1ME